The Campaign Phase prepares voters to decide on the initiative. During this phase a campaign will be leveraging every opportunity and tactic available to organize supporters, build their winning narrative and deliver their tested messaging, counter the opposition, and provide voters the information they need to confidently vote on the ballot measure. 

During this phase, participants will learn:

• How to identify their campaign’s winning coalition of voters 
• How data and modeling can be used to build winning strategies and demonstrate a campaign’s impact
• How to build and disseminate winning messages through communications and organizing tactics
• How to work with vendors and consultants to execute a winning paid media strategy
• How to build a winning field campaign that leaves the organizations involved stronger than when they came in 
• How to utilize voter guides - a unique tool for ballot measure campaigns

Modules included in this package: Voter Contact, Data & Targeting, Ballot Measure Messaging, Paid Media, Paid Digital, and Direct Mail/Voter Guides